COOLHUNT MONDAY: STARO RIGA

Sometimes you have to do something wicked to draw attention. That is exactly what JDDecaux Latvia and Airbaltic did during their Staro Riga 2015" campaign

where they redesigned seven bus stops. To celebrate the new Foster bus shelters in Riga, JCDecaux Latvia teamed up with AirBaltic to run an innovative campaign during the “Staro Riga 2015“ festival of light that‘s held in November each year. The stops where all transformed into different cities such as Paris, Barcelona, Oslo, Milan, Prague, Hamburg and London. It was not only a lust for the eye, there was also a contest for by-passers to win two flight tickets from AirBaltic. All they had to do is say "I love Staro Riga" in the correct language of the bus stop. They were allowed to use social media to find out what the correct pronounciation should be and if they got it right, they were automaticly selected to win the tickets to the city represented by the bus stop.

A cool example of how not only social media can be perfectly use as a tool to create visibility for a brand, but it also shows that even in marketing and campaigns, consumers have a need for experience.